Holiday Party/Event Leads
They came to use to help them generate leads (form submission of Name, Email, & Phone #) for both holiday parties and general events (Bar/Bat Mitzvahs, Anniversary, Weddings, Birthday, etc…).
Slice Weston is a well-known event venue that has established a reputation for providing quality services to its clients. However, the venue had not explored the option of advertising on Facebook or Instagram to generate leads for their events. This lack of social media advertising meant that Slice Weston was potentially missing out on a vast audience of social media users who could be interested in booking their venue for events. The problem was that Slice Weston was not fully utilizing the potential of social media advertising to generate new leads and grow its customer base. Without a comprehensive strategy to reach potential customers on social media, Slice Weston was limiting its growth potential and potentially missing out on valuable business opportunities.
To address the problem of Slice Weston's lack of social media advertising, we developed a comprehensive strategy that leveraged video content to showcase the venue and create custom audiences. By creating eye-catching and engaging videos that highlighted the beauty and features of the venue, we were able to capture the attention of potential clients on Facebook and Instagram. We also conducted split testing between landing pages and Facebook lead forms to determine the most effective method of lead generation. This allowed us to create a well-rounded social media advertising strategy that was tailored to Slice Weston's specific needs and goals. With this strategy in place, we were able to reach a wider audience and generate more leads for the venue's events, ultimately leading to increased revenue and growth opportunities for Slice Weston.
75 Holiday Party Leads | 89 General Party Leads | Cost Per Lead of $15.20
The results of our Facebook and Instagram Ads campaign for Slice Weston were outstanding. In just four months, we were able to generate a total of 164 exclusive leads for both holiday parties and general parties using only Facebook and Instagram Ads. By leveraging the targeting options available within Facebook, we were able to place Slice Weston's ads in front of people who were already considering hosting an event, allowing us to capture their attention before the competition did. Additionally, the venue was fully booked for the holiday season, providing a substantial return on investment for our advertising efforts. Overall, our strategy to leverage video content and split test landing pages versus Facebook lead forms proved to be highly effective in generating new leads for Slice Weston.
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