Lead Generation for W & D Company

Lead Generation

With such high competition in the Window and Door industry, Florida Window & Door came to us looking for a more cost-effective way to generate exclusive leads.

The Problem

The problem faced by the company in this case study is related to the rising cost per lead while using Google Adwords. Despite spending a considerable amount of money each month on the platform, the competition in their industry has made it challenging to maintain an affordable cost per lead. With their current Adwords campaign, they were paying over $100 per lead, which was not sustainable in the long run. Therefore, the company was seeking a more cost-effective solution that could help generate leads while maximizing their ad spend.

Our Solution

To tackle the high cost per lead of the client's existing Google Adwords campaign, our team analyzed their website traffic, email list, and customer data using various analytical tools. This helped us gain a deeper understanding of their audience demographics and behavior. We discovered that while the client was generating a lot of traffic organically, much of it wasn't converting or returning. We then used this data to develop a comprehensive marketing strategy that included targeted ad campaigns on multiple platforms, social media marketing, and SEO optimization. The solution was to reach the right people at the right time with the right message, which ultimately resulted in a significant reduction in cost per lead and a substantial increase in lead generation.

The Results

200 Leads Per Month | Over $60/ Lead In Savings | 230% YOY Organic Leads Generated

The solution implemented by the marketing team resulted in significant improvements for the company. They generated a total of 2,019 combined leads, with 200 leads per month exclusively via Facebook Ads and search engine optimization. With Facebook advertising, they generated 347 exclusive leads at a cost of $30.10 per lead, resulting in over $60 in savings per lead compared to Google Ads. Additionally, their organic leads increased 230% year over year (YoY), with a total of 1,672 leads generated through search engine optimization. The website conversion rate also increased by 85% YoY, demonstrating the effectiveness of the implemented solution.

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Reviews from real clients

JerryAnn Winans
Business Owner

Jose Victor of Recon Media was extremely helpful and professional. It was clear that he know a great deal about SEO and Google Analytics. He answered all of my questions about SEO optimization. I highly recommend Jose Victor as an SEO consultant.

Frank Latella
Owner of Strength for Combat

Jose from Recon Media is very professional and knowledgeable. My business is doing better than ever!

Supreme Credit Repair

The knowledge that Recon Media has imparted on has been invaluable for our business! Jose really knows marketing! The way in which he explains things is very easy to understand, easy to learn and follow. I highly recommend Recon Media for all of  your marketing needs! Take it from us!

Dan DeMott

Jose and his team did a fantastic job with a rebranding for my real estate business. Fast turn around, excellent service, and great delivery. Very happy with my experience.

Beth Hammerberg

I scheduled an hour with Jose to solve a problem I have been working on for about 3 years. He was able to help me in 30 minutes. I finally have all my online shops connected and functioning.... thank you!

Dr. Javier E. Martinez

Jose had been highly recommended by a friend and now I know why. I can tell you he is a very detailed, organized, professional. Full of new ideas to share, good posts in social media and articles for the blog. He’s our marketing partner! It didn’t take long for us to see results. He’s done such a great job with our online marketing and has guided us in into the direction of more web presence. His knowledge and understanding shows in the results we’ve received.

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