Hot Miami Shoes is a local shoe store that at the time had an ecommerce store but wasn't doing many sales. They came to use to help them reach their target audience on Facebook & Instagram in order to create awareness and increase online sales.
Our goal with this campaign was to reach as many people in their target market and showcase the shoes women were buying. Introduce them to the latest trends in Miami.
We developed a Facebook & Instagram advertising campaign targeting their ideal customer. We leveraged the data from the Facebook pixel to quickly generate custom and lookalike audiences. As well as, used data from their analytics to understand customer paths and purchase cycle. We created videos to create awareness at very low costs and strategically placed them in front of the target audience. Once we found our ideal target we pushed purchase ads.
The campaign was a huge success by generating $144k from just $3k in ad spend. We reached over 300,000 people and had almost 1 million ad impressions.
By leveraging the data from historical website visitors and sales we were able to develop and execute a marketing strategy that changed their whole business.