Turned $3k into $144k

Increase Online Store Sales

Our goal with this campaign was to reach as many people in their target market and showcase the shoes women were buying. Introduce them to the latest trends in Miami to increase sales.

The Problem

Hot Miami Shoes is a popular local shoe store with a website that was not generating enough online sales. Despite being a well-known brand with a loyal following, the company faced the challenge of converting website visitors into paying customers. The company needed a cost-effective solution to attract more customers to their website and increase online sales.

Our Solution

The solution for Hot Miami Shoes was to develop a Facebook and Instagram advertising campaign targeting their ideal customer to generate more sales via their website. The team leveraged the data from the Facebook pixel to quickly generate custom and lookalike audiences and utilized data from their analytics to understand customer paths and purchase cycles. Videos were created to create awareness at low costs and strategically placed in front of the target audience. Once the ideal target was identified, purchase ads were pushed to convert them into customers.

The Results

$144,082.05 Total Sales Revenue | 49.00 Return on Ad Spend | Cost per Purchase of $2.02.

The Facebook and Instagram advertising campaign developed for Hot Miami Shoes proved to be a massive success. The campaign generated an impressive $144k in revenue from just $3k in ad spend, all in just three months. The ads reached over 300,000 people, resulting in almost 1 million ad impressions. The custom and lookalike audiences generated from Facebook pixel data allowed for a highly targeted campaign that was able to effectively push purchase ads to the ideal audience. The use of video content at low costs also helped to create awareness and drive sales.

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Reviews from real clients

JerryAnn Winans
Business Owner

Jose Victor of Recon Media was extremely helpful and professional. It was clear that he know a great deal about SEO and Google Analytics. He answered all of my questions about SEO optimization. I highly recommend Jose Victor as an SEO consultant.

Frank Latella
Owner of Strength for Combat

Jose from Recon Media is very professional and knowledgeable. My business is doing better than ever!

Supreme Credit Repair

The knowledge that Recon Media has imparted on has been invaluable for our business! Jose really knows marketing! The way in which he explains things is very easy to understand, easy to learn and follow. I highly recommend Recon Media for all of  your marketing needs! Take it from us!

Dan DeMott

Jose and his team did a fantastic job with a rebranding for my real estate business. Fast turn around, excellent service, and great delivery. Very happy with my experience.

Beth Hammerberg

I scheduled an hour with Jose to solve a problem I have been working on for about 3 years. He was able to help me in 30 minutes. I finally have all my online shops connected and functioning.... thank you!

Dr. Javier E. Martinez

Jose had been highly recommended by a friend and now I know why. I can tell you he is a very detailed, organized, professional. Full of new ideas to share, good posts in social media and articles for the blog. He’s our marketing partner! It didn’t take long for us to see results. He’s done such a great job with our online marketing and has guided us in into the direction of more web presence. His knowledge and understanding shows in the results we’ve received.

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