ChatGPT Business Hub: How to Claim Your Business and Get Started
People use ChatGPT to research businesses, explore services, and compare their options. Now, business owners have a way to participate more directly.
OpenAI introduced Businesses in ChatGPT in beta on November 10, 2026. Its Business Hub lets eligible businesses claim their profiles, supply business information, and understand how people engage with them.
Here’s what business owners should know before getting started.
What Is ChatGPT Business Hub?
Business Hub is a dashboard for managing your business’s presence in ChatGPT. Once the required verification is approved, you can submit information and access available engagement insights.
It also supports product feeds and optional Business Agents for eligible businesses. Business Agents let customers ask questions using information supplied by the business, in a clearly labeled conversation separate from ChatGPT’s independent answers.
Why Should Business Owners Pay Attention?
Business Hub creates an opportunity to provide current information about your company and learn how people discover it through ChatGPT.
Its aggregated insights include:
- Mentions: How often your business is referenced under the platform’s reporting definitions.
- Website clicks: How often people click through to your website.
- Discovery topics: Common themes associated with answers mentioning or citing your business.
These insights can help you identify questions your website and marketing should answer more clearly. They don’t reveal individual customer conversations.
How to Claim Your Business in ChatGPT
Step 1: Open Business Hub
Visit chatgpt.com/business-hub and sign in. Use an account you intend to keep responsible for managing the business.
Step 2: Find Your Business
Search by business name and select the correct listing. Confirm the managing account before proceeding.
If your business doesn’t appear, eligible online businesses may see an option to add it. Local stores and restaurants currently can claim only an existing U.S. listing.
Step 3: Verify Your Business Connection
Complete one of the methods offered: business phone, business email, website domain, or Shopify.
Domain verification requires adding the supplied TXT record to your DNS settings.
Step 4: Wait for Approval
OpenAI reviews the claim and emails its decision or requests additional information.
Step 5: Complete Persona Verification
Approved identity verification through Persona is required to publish information changes and view insights. Prepare identification, business registration information, and proof of authority if requested.
A claim alone does not provide the blue verification badge.
Can You Add a Business Agent?
Eligible U.S. ecommerce and online-service businesses with a website may create an agent after verification.
Use it to answer questions about your offerings and policies. Review the information, test its answers, and publish it when ready. Agent availability depends on business eligibility.
Does Claiming Guarantee More Visibility?
No. Claiming a profile does not automatically increase its visibility or guarantee recommendations.
OpenAI can also use other sources to supplement or change listing information. Think of Business Hub as another place to supply accurate information and evaluate engagement.
Can Recon Media Help?
Start by having the owner claim and verify the business. The owner can then grant agency access, subject to account and workspace requirements.
Recon Media can help you clarify your business messaging, prepare information for your profile, and connect available insights to your broader marketing plan.
Request a complimentary marketing consultation to discuss where Business Hub fits into your business’s marketing.
Feature availability and requirements may change as the beta develops. Reviewed November 12, 2026.
