The internet is huge and consumers are all over the place. There is one place that many of them go - Social Media. Have your business placed in front of the right people on Social Media with advanced targeting that allows us to pinpoint who sees your content.
Many potential customers spend a lot of their time on social media. By getting in front of potential customers over-and-over is a good thing as it can take 7 to 10 touches for a prospect to take action.
Introduce your company to people who don't know of your company; yet they need your product or service. Creating brand recognition so when people are in need of your product/service they know who to turn to.